Moran is a luthier and music accessory retailer whose target demographic is musicians of all skill levels, with an emphasis on stringed instruments.

One of Moran’s best selling products is it’s line of guitar strings. This nickel-wound string set comes in three variations - light, medium and heavy.

Another one of Moran’s bestselling items are it’s line of guitar picks.
The packaging uses similar color variations to it’s guitar string series to emphasize the different gauges of pick.